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Why Your Website Isn’t Doing So Well: The Myth of the Webmaster

September 15, 2011

One of the biggest misconceptions about internet marketing (and business websites in general) is that “geeks” can do it all. After running an internet marketing company for 15 years I have learned that the most successful web projects are done by teams of highly specialized people. As a business owner looking to get online, rebuild [...]

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14 Easy Tests to Hit a Conversion Home Run With Google Website Optimizer

August 19, 2011

Google Website Optimizer allows you to test adjustments to your website in order to determine what will be most effective in getting conversions. You can test headlines, images, offers, calls to action etc. and Website Optimizer will send a portion of your site traffic to each variation. Then after it has collected enough data, it [...]

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Viral Video Secrets #4: Strategic Tagging Gets Stuff Seen

August 2, 2011

YouTube allows you to tag your videos by keyword so that they will show up when searched as soon as you’ve uploaded them, and you can use tags to your advantage in your quest to turn your videos into viral videos.
First step, give your video a week without tagging when you first upload. [...]

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Irrational Exuberance in Social Media Marketing

July 28, 2011

Did you know that Facebook and Google are nearly tied for overall monthly visitors? It’s a fact that frequently gets thrown around at business networking seminars when the topic of social media marketing comes up because it’s so exciting. The small business owner hears that social media marketing is HOT and thinks ‘Maybe I can’t [...]

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