Did you know that email newsletters have one of the highest ROIs of all forms of interactive marketing? People really respond to outreach that’s opt-in, and a regular ping in the form of an email newsletter full of helpful or thought provoking information is sometimes just what a potential customer needs to morph into a loyal customer. For those new to email marketing and email newsletters, signing up for a free trial with service like Constant Contact can be the perfect way to get your feet wet. Constant Contact, in particular, is an easy to use program with a lot of customization built right in, and you don’t have to be a web designer to make it look good.
BONUS EMAIL NEWSLETTER TIP: Try adding fun images and content from “Creative Commons” sources (i.e., free content you can use with proper attribution) to spice things up.
Image: Cali4beach
